The Basics of Selecting the Best Domain Names for One's Musical Project

Published: 31st January 2011
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Whether a solo singer/songwriter, a band, or an experimental project, having a presence online is one way to make music a more long-term commitment. For those who are hoping for a better way to reach a bigger audience and eventually secure more shows, being sure that there's something easy to find when people go to Google one's band name is crucial. And while it might seem like a good idea to just leave it up to fate and not make any effort at an online presence, this will quickly go sour when people cannot interact aside from in-person. For anyone who is serious about getting attention for a musical project, it's crucial to have something, even if it doesn't include an official domain name, to keep an audience's attention and allow fans the chance to check out the music, most importantly.

While sites like Soundcloud, BandCamp, and Facebook and Myspace profiles might seem like the best way to handle one's presence online, the fact is that it sometimes helps with getting booked to look more official. That's where going to the trouble to pick domain names comes into play. For a band or DJ who needs that superior form of recognition, it makes more sense to invest in the low cost of an actual domain name, rather than simply going with whatever URL is given by a host website. It's possible to just go the route of the mirror, buying the .com so that it bounces to the proper actual home on the web, and that is often a favored pick of those who are just starting out but who might not be as interested in programming the HTML for an official page yet.


One huge advantage for those hoping to draw more attention to their particular aural art form is the fact that when people go to make a search online, before plugging data into Google, they are likely to actually attempt to just search by typing in an address. And if a band or a DJ is smart enough to actually pick out a simple URL that's just their name or DJ name, then fans will be able to immediately connect. The same can be said for those who are in the business to the point where they are interested in making business cards. Changing domain names too often renders a good business card moot, but those who go with something that is evergreen, like an established DJ name or a solo artist name, will find that they are able to get more milage out of their promotional materials. And it goes without saying that if a name is going to be changed on business cards and CD sleeves, it should be reflected in a change of domain names, too.

So whether just starting out or trying to make that leap from the somewhat vague to the big-time, the fact is that it makes a whole world of sense to figure out a great way to represent one's musical group on the net that allows for control over content and a quick way for those who are interested to find all of the music and background material that they want. Taking a little bit of time to make the search easier only pays off big in the long run.


Considering domain ownership means being more in charge of an identity online. Consider the importance that Domains have in driving traffic, and choose wisely.

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